Some of the most popular titles include “Adopt Me!,” “Piggy” and “Theme Park Tycoon 2.”Īs for 2020, Roblox expects to post more than $250 million in revenues, compared to $110 million in 2019. Over the years, Roblox has built a strong following, with about 115 million MAUs (Monthly Active Users) who log over 1.5 billion hours per month.

There is also distribution on the gaming consoles from Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE). The Roblox games are available on the appstores from Apple (NASDAQ: AAPL), Alphabet (NASDAQ: GOOGL, NASDAQ: GOOG) and Amazon (NASDAQ: AMZN). This is done by using a virtual currency called Robux. But there are mechanisms to allow for in-game purchases. This has unleashed creativity and has resulted in high levels of engagement. This required compliance with tough laws but also sophisticated systems.Ī key to the success of Roblox: the ability for anyone to create cool games on the platform that use cutting-edge 3D immersive experiences.

The focus was on creating a gaming environment that was safe for children. David Baszucki and Erik Cassel co-founded the company back in 2004 and would launch the platform a couple years later.

Roblox ipo filing